International Volleyball Hall of Fame - Holyoke, Massachusetts USA
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INTERNATIONAL VOLLEYBALL HALL OF FAME ANNOUNCES STRATEGIC REBRAND

5/19/2023

4 Comments

 
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HOLYOKE - The International Volleyball Hall of Fame (IVHF) has announced an organization rebrand to align with its strategic vision to be recognized as the authority on the history and excellence of volleyball around the world.  

The rebrand will encompass both the visual identity as well as the purpose, vision, goals and capabilities for the Hall to drive outreach, fundraising, exposure and growth. A fully realized brand strategy will cast the Hall further forward, aligned with the surge in popularity of volleyball around the globe.

As the hall of fame for volleyball around the world, the organization will now officially be known as both the International Volleyball Hall of Fame and the IVHF. Utilizing the acronym of IVHF builds upon the prestige and equity of the existing brand, while leveling up the organization to meet other similar volleyball institutions, whose names have evolved in similar ways, bringing meaning and value to the unique but accessible name.
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Steve Bishop, IVHF Board President commented: “As volleyball continues to grow domestically and internationally, it is important that the brand of the International Volleyball Hall of Fame clearly positions the organization for recognition in every continent and every discipline of the sport worldwide.  This rebrand process allowed the IVHF to reflect on the history and mission of the organization while also looking forward to where we want to be strategically in the global volleyball family.  This was an important project that will help to highlight the IVHF and honor this great sport well into the future.”  

The Hall is on the cusp of major change highlighted by the creation of its International Media Advisory Group comprising media representatives, blog owners, and social media influencers from around the globe that will help create and share stories of volleyball history online and in the physical museum. With change and expansion, branded materials often need to be produced, making this an ideal time for this endeavor.

“The IVHF is poised for expanded recognition nationally and globally due to the excellent leadership and contributions of its board of directors, advisors, and supporters,” said IVHF Executive Director George Mulry. “It is important we create the foundation for a strong brand that accurately represents our purpose, goals, and vision for the future.  We’ve experienced incredible growth over the last decade and our brand new identity and logo will honor our roots while representing who we are today and where we are going tomorrow."

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The tools and resources of the rebrand, including a corporate strategic review, were part of an in-kind donation from is+at, a prestigious strategic brand house out of New York City led by Heather Furman and Matthew Thornton that are both big supporters of international volleyball and the IVHF. The timing and offering of this donation was utilized by a special work group, the IVHF Marketing Committee, and the IVHF Board of Directors to create the final brand concepts and marks. 

The new brand mark will be rolled out throughout the remainder of 2023 including transitioning the website to www.IVHF.org and will include new branding for the Induction Ceremony, to be held October 21, 2023 in Holyoke, Massachusetts.

Tickets are on sale for the 2023 Induction with the Class of 2023 to be announced on May 22. For Induction info and to purchase tickets, click here. 
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About International Volleyball Hall of Fame
Located in Holyoke, Massachusetts - the birthplace of volleyball - the International Volleyball Hall of Fame is an independent non-profit 501(c)(3) organization dedicated to honoring the legends, recognizing the greats, and preserving the history of volleyball. The IVHF Museum is home to more than 160 inductees from 25 countries and over 5,000 square feet of volleyball history. Thousands of people from around the world visit the museum each year to learn about the game and experience the exhibits. Best known globally for its annual Induction Celebration honoring the sport’s elite, the IVHF also supports more than a dozen youth, high school and collegiate competitions and programs annually.
4 Comments
Yutaka Mizutani
5/19/2023 06:30:41 am

To whom it mayconcern,
Before everything, I thank you for sending me the update of your IVHF news every time. I enjoy reading it . As you know, the game is very popular in Japan and the reputation is "good" domestically and internationally. However there is no HOF, though the dawn of history of this sport was in 1908. I do hope your IVHF will build something with JVBA in the near future. Personally I'm so close to the Springfield College in terms of my longtime research of the game of basketball. So I'm confident that I made research on the history of W.G.Morgan's device. Hoping to visit there before long.

Reply
Piotr Siekierski link
5/19/2023 08:06:33 am

You should give an oportunity to watch the museum virtualy. It would convince more people to visit it in real life!

Reply
Catherine Cheyenne Tate
5/19/2023 09:21:11 am

My daughter Nia Cheyenne Tate plays volleyball for Rose Powell ! we have been playing for her the last 3 to 4 years. She is a professional trainer ,a manager ,a mentor to athlete both young and older athlete in volleyball as well as other sports. She provides a way for a Oakwood college to train their volleyball players and there basketball athlete male and female

Reply
Tony Lovitt link
5/19/2023 01:48:09 pm

Congratulations on the rebranding and beautiful new logo! It was my great honor to serve as emcee for the IVHF induction ceremonies, 2012-16, and would gladly do so again anytime. Visiting the IVHF is an educational and moving experience every volleyball player and fan should have. For any player, coach, or "builder" to have achieved an elite level of accomplishment in volleyball, worldwide, enshrinement in the IVHF is tantamount to immortality. Having been privileged to witness the highly emotional reactions of several inductees at the very moment their commemorative IVHF plaque was unveiled, or while standing alongside a previous inductee at his/her plaque in the Hall, I can attest to the profound honor, enormity and impact that IVHF recognition has had on their lives, as it should.

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International Volleyball ​Hall of Fame
444 Dwight Street
Holyoke, MA  01040  USA
Phone: +1 413.536.0926
Email: [email protected]
Volleyball is the Official Recreational and Team Sport ​of the Commonwealth of Massachusetts.

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  • VB130
  • PLAN YOUR VISIT
    • Hours & Admission
    • BUY MUSEUM TICKETS
    • Group Tours
    • PRIVATE EVENT RENTALS
  • HALL OF FAMERS
    • Inductees
    • Eligibility & Nominations
    • Awards
    • Induction Celebration
  • Events
    • Induction >
      • Induction Celebration
      • Induction Tickets
      • Induction Yearbook
      • 2025 Fan Vote
    • Morgan Classic
    • Girls VolleyHall Classic
    • Boys VolleyHall Classic
    • Girls W. Mass All-Star Showcase
    • Boys W. Mass All-Star Showcase
    • Battle of the Badges
    • IVHF Grass Smash
  • MUSEUM
    • Sand Stories: The Beach Volleyball Experience
    • In The Museum
    • Digital Exhibits >
      • The REAL History of Volleyball
      • William G Morgan - Father of Volleyball
      • Basketball & Volleyball
      • 1922 - First US Championship
  • SUPPORT
    • Memberships
    • VB130 - Volleyball's Global Impact
    • Sand Stories: The Beach Volleyball Experience
    • Donate Today
    • Donor Listing
  • NEWS
  • SHOP
  • About Us
    • Internship Program
    • Leadership & Staff
    • International Media Advisory Council